Saying Goodbye To An Old Friend
By · CommentsIt was spring of 1993. My brother and I had a fledgeling business, and were operating out of my home. We had gone to a salad bar for a late lunch, and were on our way back to my house. As we pulled up in the driveway, we noticed two very rough looking stray dogs passing by my property. Neither had collars. One was a smaller dachsund mix, and the other was a tall, thin lab-shepherd mix.
Being the animal lover that I am, I coaxed the two of them into my back yard in an effort to feed them. I figured I would feed them, let them calm down a little, then help find their owners (if possible), or find a new home for them. At the time, I only had a cat, so I put out some cat food. The dachsund was rather mean and aggressive, and ate all of the first bowl of cat food, not allowing the larger dog to eat. Eventually, I had no choice but to shoo the smaller dog away, so that the larger one could eat. Unfortunately, I chased him off a little too well, and he escaped out of the back yard, never to be seen again.
The larger dog was a mess. Very skittish, many pockets of hair missing, and covered with mange. My brother noticed her long whiskers and her tan colored coat, and immediately started calling her “Whiskey.” It seemed to fit. After feeding her, she let me get close enough to her to pet her. Once I established some trust, I picked her up, put her in the car, and took her to the vet. Once there, we determined that she was about 7 months old. The doctor perscribed these special baths to get rid of the mange. They were very strong, and made her very sleepy, but we eventually got her healthy.
Of course, this process took a couple of weeks. During that time, we placed ads in the paper, and notices on nearby utility poles, but we were still not able to find her owners. We assumed she was a stray, but wanted to be sure.
Since we were working out of my house, she was always around. It became fun to take breaks, and try to train her. Before too long, she had learned to sit, stay, come, lay down, shake (both paws), and gimme a kiss! She definitely became part of the family very quickly.
She was a smart dog, and seemed to have a sense of gratitude. I remember the day I took her to get her stitches out after being spayed. The skin had grown over the stitches, and needed to be cut back a little. At the vet, we had 4 people holding her down, so that the doctor could cut the string away quickly. She was a little bit panicky, but afterwards, she went around and “kissed” every person in that room!
Over the years, she never lost her “street roots.” She was constantly trying to get out. I had put an electric fence over the top of the chain link fence, but she went right through it. One time, she was gone for almost TWO WEEKS. She came back very skinny with a lot of hair missing. Of course, I was beside myself, as I was worried sick, but happy to see her! I finally installed a thick wire that ran from the top of my house to the utility pole at the end of the yard, and kept her “tethered” when she was outside without supervision. Eventually, I sold that house, and always made sure to have a tall privacy fence at any future property that I purchased.
Even with her shaky beginnings, Whiskey proved to be a great dog. She was very loving and smart, and after clearly stating her alpha position, always got along with other animals that I brought home. She became best friends with “Matte the Cat.” In fact, Matte would regularly clean Whiskey’s ears for her! The vet was always amazed at how clean her ears were.
Over the last year or so, Whiskey started losing a lot of weight. She was also slowing down significantly. She would only be able to walk for a block or so before becoming completely exhausted. In February, she lost a tooth, and got a bad infection in her mouth. Even with proper antibiotics, pain pills, etc, she never fully recovered. Eventually, her back legs were so riddled with arthritis, that she was having a hard time walking. She was leaving a lot of fecal droppings around the house. And even with the strongest flea medicine, the fleas found her to be a very attractive host, due to her weak condition.
It is so difficult to decide to euthanize a pet. The biggest question I kept asking myself was “when is the right time?” Yesterday, I went to let the her in, and could not find her. She was stuck in a shallow hole (about 6 inches deep) that was dug by my other dog, and did not have the strength to pull herself out. After helping her out, I called the vet, and scheduled the appointment for this morning. Of course, I still was struggling with the decision, hoping that there might be another sign that she was ready. This morning, when I awoke, Whiskey was lying right outside my bedroom door in a pile of her own feces. I knew it was time.
Today, at 11:04 am Central time, Whiskey was put to sleep. The doctors and techs know me very well, and were all very kind to me. First, they gave Whiskey a sedative, then we put her up on the table, and the doctor administered the final injection. She went very peacefully. He checked with his stethoscope to make sure that she was gone. Carrie, the vet technician allowed me to say my last goodbye, then gave me hug, and I was on my way. I seemed to be doing OK, but heard my voice crack as I thanked her. As I got in my car, the tears started flowing, and I could not stop. I just sat in the parking lot crying for a few minutes.
How do you say goodbye to a dog that has been such a big part of your life? Whiskey had been with me through three businesses, a cat, two other dogs, and four houses. We had a long history together. She was a faithful companion and friend. I will miss her terribly, but I am glad she is no longer suffering.
Rest in peace, my friend…

"Whiskey" 1992 - 2009
Do You Really Need Traffic Formula II?
By · CommentsTraffic Formula II was released today with great hype. This is the latest installation from the gang at Magnetic Sponsoring. Considering the glut of training products out there, do you really need this? Watch the brief video, and find out…
To your success,
Shecky
Honestly, I was not going to post this. The video was taken in the back of a noisy bar with bad lighting. Yeah, the quality is THAT bad. But, Justin is such a smart guy, and there are SOOOOOO many great nuggets of wisdom in this video, that it would be a shame not to share it with everyone.
I hope you get as much out of it as I did…
Best,
Shecky
Playing Nice With YouTube
By · CommentsClearly YouTube is the largest video sharing site in the world. And since being purchased by Google late in 2006, there has been much speculation as to the direction that Google would take with YouTube. For years, many marketers (myself included) have been using YouTube very successfully to generate a lot of traffic. Unfortunately, many marketers have overstepped their bounds, and have abused YouTube’s Terms of Service by creating multiple accounts, overloading tags and keywords at the expense of content, using “friend getter” type softwares, and a host of other “black hat” tactics. Sadly, many of today’s top marketers and trainers have even promoted these tactics.
Google is now used to being the biggest kid on the block. If you have any experience with Google Adwords, you know that Google is constantly changing their algorithms to improve their services. What this usually means is that advertisers (read: us marketers) are constantly having to adjust to these changes, knowing that it’s part of the price we pay for success.
A couple of weeks ago, YouTube got into the bullying act. In an effort to enforce their Terms of Service, THOUSANDS of YouTube accounts were SHUT DOWN without warning. Most of these accounts were owned by Network Marketers. Many of these were well known Top Earners….people that I communicate with regularly. Most of these people had no recourse, and have now lost thousands of hours of work and goodwill that was built up on their channels. Very scary. I’ve only heard of a couple of extreme cases whereYouTube reinstated accounts, and that was after many of the offending videos were deleted.
The ob
vious lesson here is that black-hat tactics can only work for so long. If you are in this game for the long-haul (and I hope you are), you need to recognize that you are building a brand. That brand is YOU. And, an important piece of that brand-building should be coming from YouTube. So, in order to help you move forward successfully, and not become YouTube’s latest victim…
Here are some pointers for playing nice with YouTube…
- Have only ONE YouTube account per ISP.
- Never spam video descriptions, titles, or tags. Descriptions can contain a link to your website and can be “keyword rich,” but it must read cleanly, and provide an accurate description of the video.
- Never purchase YouTube views.
- Never use automated “friend-getter” software like TubeBlasterPro. Network and make connections with others on YouTube like you would on any other Social networking site like Facebook, etc.
- Never upload duplicate content. If you want to make some modifications to a video, change the title, change the beginning/ending, change the format, etc, that will probably work. But, ask yourself this question: does the new video actually provide new content? If it doesn’t, I would think twice before uploading.
- Use your channel for more than marketing. If you are truly displaying your leadership qualities, your channel should be PACKED with good content. That good content will draw people to you, and you’ll ultimately gain a lot of business from that approach.
- Use your YouTube channel for your own branding (see #6).
- If you have more than one YouTube channel, shut down the others IMMEDIATELY.
- If you are deleting YouTube accounts, CHANGE the email address of your primary account.
- If you are deleting YouTube accounts, CHANGE your IP address. If you’re not sure how to do this, go to http://whatismyip.com
- Do NOT upload videos to YouTube via automated uploaders like TrafficGeyser. Although TrafficGeyser is a wonderful tool, YouTube has figured out when videos are being uploaded with this software.
- Do NOT use music in your videos that is copyright protected. I was able to buy some wonderful royalty-free music from AUDIO JUNGLE very inexpensively. I highly recommend using them.
Of course, these are only guidelines. If you have concerns, I would encourage you to read YouTube’s Terms of Service (TOS) to make sure you’re up to date on this matter. YouTube is an important tool in your marketing strategy, but just like any good tool, it needs to be used correctly.
See you in videoland!
Best,
Shecky
PS For a great example of how to do this right, head over to my YouTube channel at: http://www.youtube.com/BabyBoomerMLM
Justin Christianson Speaks At Inaugural MIMOSA Event
By · CommentsThe other night, we hosted our inaugural MIMOSA event in San Antonio. MIMOSA stands for “Millionaire Internet Marketers of San Antonio.” Our motto: You don’t have to be a millionaire, you just have to think like one.

Scot, Emily, & Shecky
This was conceived and organized by myself, and a very dynamic couple, Scot and Emily McKay, who are very successful Internet Marketers in the relationship and dating arena. After attending a couple of similar mixers in the Austin area, we knew this was something that San Antonio needed. There is a growing community of successful Internet Marketers in the San Antonio and South Texas area. We felt it was time for us to come together to meet, network, exchange ideas, and support each other.
Our first event was held at a cool pub called the Lion & Rose in the northern suburbs. We were fortunate to have our own little room at the back of the bar. We had a better

Justin
turn out than expected, and squeezed all 36 of us into that little room in the back. It was great fun. I was able to meet face to face with people like Alicia Sanera, Colleen Pence, Michael Long, and Neven Jones….these were all people that I had been communicating with on Twitter. It’s wonderful to connect in 3-D, after only knowing each other in 2-D!
The highlight of the evening was listening to Justin Christianson speak. We were fortunate to have him drive down from Austin, and share his wisdom with us. Justin is a self-made millionaire, and is now the CFO of Magnetic Sponsoring, LLC. I was able to steal him afterwards for a brief interview. The bar was noisy and dark, so the quality of the video is not great, but I was able to get Justin to lay some golden nuggets of wisdom on us. I’m working on some editing now, and will share that in my next post. Trust me…you will DEFINITELY want to see this video.
Thanks to everyone who came out. Scot, Emily, and myself are all very excited about the next event. We have already secured a great speaker for next month….stay tuned!
All the best,
Shecky
Lessons From My Favorite Olympians
By · Comments
While viewing the 2008 Summer Olympics in Beijing, I was able to watch Michael Phelps swim one of the races that led him to be the most decorated Olympian of all time. I mean, it’s pretty amazing….the guy has more Gold Medals than ANYONE. Oh sure, you can say he’s double jointed, “born to swim,” and all those other cliché’s, but to me, he’s an inspiration.
I can appreciate how amazing the guy is, but I just wanted to share HOW amazing he is in comparison to me. Now, keep in mind, I’ve been swimming for about 5 years now. I swim every weekday with a coach and a workout team….all year round. I’ve been able to increase my speed and endurance, and most of all, increase my level of fitness tremendously.
So, let’s go “inside the numbers,” shall we?
* Michael Phelps was able to swim a 200 meter freestyle in 1:42…My fastest 100 meter freestyle (half that distance) is 1:28. That means that Michael Phelps is almost TWICE as fast as I am.
* Michael Phelps eats a 10,000 calorie breakfast consisting of eggs, sausage, hash browns, pancakes, juice, milk, toast, fruit, and anything else he feels like. My morning routine starts with a big glass of water, a banana, and my vitamins…a whopping 105 calories.
* I swim a LOT. Most of our workouts are at least 2,000 meters. At 5 times per week, that means I’m putting in at least 10,000 meters per week. By contrast, Michael Phelps swims 50,000 – 70,000 meters per week!
Clearly Michael and I have lot in common! Hehehee! Well, if you think about it we really do. You see, a few years ago, I decided that I was going to increase my fitness level. I needed to find something that I could do every day that I could STICK WITH. Swimming was it for me.
It was rough in the beginning. I could barely get across the pool without vomiting. But, the coach worked with me, and I continued to improve. The hardest part was getting my ass out of bed to get to practice. But, I started realizing that old adage is true: “Just showing up is half the battle.” So, I go EVERY weekday….without fail. It’s become part of me. I’ve improved tremendously.
On occasion, another Olympian, Josh Davis comes to work out with us. He’s a super nice guy…very laid back, but a shark in the pool. There has been a couple of times that I actually shared a lane with him. Talk about intimidating! Well, let me tell you….aside from the intimidation, it’s also INSPIRING. It brings me up to a whole new level, just knowing that I’m swimming with someone of that caliber.
So, why am I telling you this?
Well, it’s pretty simple. If you want to get better at anything….your business, your relationships, your fitness, just remember to SHOW UP EVERY DAY. And if you want to be inspired to greatness, remember to employ the POWER OF ASSOCIATION. When you hang out with the fast swimmers, you get faster. When you hang out with people that are building huge businesses, you learn how to make yours grow too.
These simple lessons have gotten me far in life. My “little fledgling business” is now an international empire….just from showing up….EVERY DAY. I have been mentored by some really amazing people, by making it a point to get to know them. The friendships that have been formed are invaluable to me.
I want the same for you….
Are you showing up every day? Are you hanging out with the Olympians?
Catch ‘ya in the water!
All the best,
Shecky



















