Archive for January, 2009
Inaugurate Yourself!
Posted by: | CommentsI watched the Inauguration of President Barack Obama today. Whether you agree with his politics or not, the event was very impressive. The historic significance of bringing in the first African American President is not something to take lightly. It is the dawn of a new Era, both for American politics, and the world.
What was impressive to me was that his speech was not your typical pie-in-the-sky rhetoric that most politicians seem to be so good at. Instead he was realistic about the challenges that lay ahead, and that we would have to rely on our WORK ETHIC to move forward in a positive fashion. This (thankfully) is moving away from the entitlement mentality that has been so prevalent lately.
So, I have a question for you….
Have you inaugurated yourself? What I mean is, are you treating yourself as the CEO of your home-based business? Or do you just have a social networking hobby? A Chief Executive Officer of any organization will ask themselves some important questions…
1. How am I BEING?
2. Am I spending my time wisely….am I delegating or outsourcing as needed?
3. Am I working on things that make my business move FORWARD?
4. Am I focused on “MMA’s” (money making activities)?
What would your schedule look like if you were making $20-30K per MONTH? That is how you need to be behaving RIGHT NOW. Remember the BE, DO, HAVE model? It is important to do these things IN ORDER…
BE…the person you want to become.
Do…the things that bring success.
HAVE…all of your dreams come true!
I want to leave you with a quote from President Obama’s speech today. It sums up the message I am trying to convey…
“…We understand that greatness is never a given. It must be earned. Our journey has never been one of the short-cuts or settling for less. It has not been the pathe for the faint-hearted – for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things – some celebrated, but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.”
All the best,
Shecky
PS You can view a video interpretation of this message at…
http://www.youtube.com/watch?v=0GGImG7d0B0
What’s Your ROI? – The 4 E’s of Social Media
Posted by: | CommentsIf you think I’m talking about Return On Investment, you’d be WRONG….
Stop The Noise!
Posted by: | CommentsA brief overview of today’s distractions, and how to avoid them. These are common pitfalls that face most online marketers. Stop doing these few things, and you will be very successful!
Were Obama Supporters Misguided?
Posted by: | CommentsI’m not going argue about the magnificence of Obama’s marketing machine, especially on the internet. Those of us in the marketing community learned a lot from his example.
I’m also not here to make a political commentary about whether Barack Obama was a better choice than John McCain, or even Hillary Clinton….those arguments have been bludgeoned to death. Whether or not you supported Obama, he’s the President elect, and deserves all of our support.
But, have you noticed what’s going on in our country right now? It was apparent when looking BETWEEN the marketing and the politics. It was evident when watching the interviews of people coming out of the polling booths. It was obvious that people were placing their hopes and dreams on Obama. 
What I mean to say is, nobody seems to believe in themselves anymore. Nobody wants to take any personal responsibility. In the scenes shown from Grant Park in Chicago during Obama’s acceptance speech, people were crying and bowing to him as if he were a Messiah.
Harry S. Truman kept a sign on his desk at the white house. The sign read: “The 
Buck Stops Here.” This was derived from the slang expression “pass the buck” which we all have come to know as passing the responsibility to someone else.
I’m proud to be part of an industry that promotes this mindset. I can only hope that you take this to heart. Move forward with your own life. Forget about the recession….make your own economy. Live life on your own terms, and be responsible for yourself. It’s the best feeling in the world!
