Author Archive

This morning, I received an email from Jonathan Budd.  I follow the guy because I think he’s a great marketer, and I learn a lot from him.   In the email, there was a link to a YouTube video announcing a contest that he was holding for his followers.  The video went on to state that he will be paying out money to the person who gets the most clicks back to the same video.

Now, I know Jonathan.  We met last year at a party thrown by Mike Dillard for some high-level marketers.  I think he’s a great guy, and normally brings a lot of value to the community.  But, I’m scratching my head on this one….

Jonathan my friend, where’s the VALUE?  If the contest merely is to see who can get the most clicks back to the original video, then it’s really just an endless loop of nothingness!  Now, there are thousands of your followers, putting out thousands of messages on Twitter and Facebook directing people to a video which does nothing to brand themselves….it only promotes YOU.  It’s even a reach to condsider this “entertaining,” one of the THE 4 E’s of Social Media.  Hardly, a value proposition.

Sorry, Jonathan.  I’m sitting this one out.  I don’t need the cash that badly.  I’m going to focus on providing value to the community.  Knowing you, I’m certain you’ll be right back at the value game tomorrow.  I’m hoping this is only a temporary lapse in your judgement, as I know you to be one of the great leaders of our industry.

Best,

Shecky

Categories : Leadership
Comments (3)

Today I received an email from Mike Dillard, stating that he has had a change of heart regarding his Twitter account.  Orignally, Social Media Maven Perry Belcher had convinced him to follow everyone that followed him, out of politeness, and to increase the number of Mike’s followers.  but now, Mike is going to UN-FOLLOW 10,000 PEOPLE?  That seems crazy.

In Mike’s own words, here is his logic…

“…It’s not the number of people who follow you on Twitter that matters, it’s the number of people who actually listen to you.

And if everyone is just “reciprocal following” everyone, it’s not because they WANT to listen to that person, but because they’re trying to increase their exposure and number of followers…”

In the end, reciprocal following simply dilutes the power of an application like Twitter because it’s a behavior that’s motivated by greed instead of authenticity, just so we can all enjoy the illusion of having more followers…”

OK Mike, I hear what you’re saying, but honestly, I DON’T AGREE.  Twitter is a tool for CONNECTING with people.  If you only follow the people you know, then how will you network and meet new people?  I’ve recently made some great new friends on Twitter.  There are some people who have just started following me, that look very interesting to me.  They could be future friends, affiliates, business associates, or even JV partners.

OK, I don’t agree with Perry Belcher either.  I don’t follow every single person that follows me.  Politeness?  Rubbish.  I follow MOST people that follow me.  If they have interesting tweets (posts), and seem to bring VALUE to the community, I want to follow them.  I have gotten some great tips, and been directed to some great links by people who I’ve never met.  I’ve never even interacted with them on Twitter.  Of course, these are the people who make it to my “special” feed on TweetDeck, as I will try to interact with them at some point.  These are the people I want to get to know.

As Twitter goes mainstream, there will be a lot of debate on this subject.  What are your thoughts?

Shecky

PS  Oh yeah…follow me HERE on Twitter

http://twitter.com/ReallyShecky

2009 03 16 1544 297x300 Mike Dillard UN FOLLOWS 10,000 People on Twitter?

Categories : Marketing, Training
Comments (12)
Mar
09

Lessons from a Part Time Marketer

Posted by: Shecky | Comments (3)

I had the chance to interview Hector “the Collector” Espino.  He’s a bright young up-and-coming marketer.  He shares a lot of wisdom in the brief few minutes we spent together….

Comments (3)
Feb
06

The Great Divide

Posted by: Shecky | Comments (3)

I don’t know about you, but I’m sick of hearing about our recession, or what some are even calling our depression.  How many times have you heard these two words lately?  …THE ECONOMY.  Yeah, I thought so.

It is clear that a Great Divide is taking place in our country, and it is spreading around the world.  There are two different types of people…

1. The people who cling to their old values in a world that is changing very quickly, and…
2. The people who embrace change, learn new skills, and continue to challenge themselves.

Sadly, the great majority of people fall into the first category.  Although I offer no scientific proof, it is clear to me that this represents at least 90% of the general population.  These people wring their hands, watch the news, and just accept the negativity that is being fed to them.  Some of these people get laid off, lose their homes, or get behind on their bills.  Others simply stick to the status quo of their miserable lives as they don’t want to rock their boat in the storm.

Clearly, the ones who embrace change will lead very satisfying lives. This downturn in our economy does open some opportunities, but only for those who can see it, and who do not listen to the constant drone of the media.

In my case, I saw that my Network Marketing business was not growing as it should.  I did not put it aside, but I got involved in real estate investing as a means to hedge my bet. That was productive, but it did not give me the consistent returns that I was looking for.

So, I decided to learn how to market on the internet. I bought courses, met the gurus (personally) and networked a lot.  I became a serious student, and spent months studying, and applying what I had learned.

I eventually ended up in a top-tier Direct Sales opportunity that teaches people how to become serious entrepreneurs.  We teach marketing on the internet, how to change mindset, and how to completely change one’s financial picture with proper education. Of course, this is what a lot of people are looking for, and business could not be better. However, I’m certain this would not have happened had I not been open to embracing change, and to look for the silver lining within the clouds. The best part is, I am attracting like- minded individuals, so I rarely even associate with all of the naysayers anymore.

So, let me ask you…

Take a good look at your life.  What camp are you falling into?  Please note that you cannot be partially in one camp or another.  You are either embracing change or you are not.  You are either moving forward, or you are not.  This old Baby Boomer has learned a lot of new skills over the last couple of years.  Are you learning new skills?  Are you challenging yourself?  Are you taking on projects that allow you to make your own economy?

I hope so.  I’m rooting for you!

To your massive success,

Shecky

change 1 269x300 The Great Divide
Categories : Leadership, Mindset
Comments (3)
Jan
20

Inaugurate Yourself!

Posted by: Shecky | Comments (0)

I watched the Inauguration of President Barack Obama today.  Whether you agree with his politics or not, the event was very impressive.  The historic significance of bringing in the first African American President is not something to take lightly.  It is the dawn of a new Era, both for American politics, and the world.

What was impressive to me was that his speech was not your typical pie-in-the-sky rhetoric that most politicians seem to be so good at.  Instead he was realistic about the challenges that lay ahead, and that we would have to rely on our WORK ETHIC to move forward in a positive fashion.  This (thankfully) is moving away from the entitlement mentality that has been so prevalent lately.

So, I have a question for you….

Have you inaugurated yourself?  What I mean is, are you treating yourself as the CEO of your home-based business?  Or do you just have a social networking hobby?  A Chief Executive Officer of any organization will ask themselves some important questions…

1.  How am I BEING?

2.  Am I spending my time wisely….am I delegating or outsourcing as needed?

3.  Am I working on things that make my business move FORWARD?

4.  Am I focused on “MMA’s” (money making activities)?

What would your schedule look like if you were making $20-30K per MONTH?  That is how you need to be behaving RIGHT NOW.  Remember the BE, DO, HAVE model?  It is important to do these things IN ORDER…

BE…the person you want to become.

Do…the things that bring success.

HAVE…all of your dreams come true!

I want to leave you with a quote from President Obama’s speech today.  It sums up the message I am trying to convey…

“…We understand that greatness is never a given.  It must be earned.  Our journey has never been one of the short-cuts or settling for less.  It has not been the pathe for the faint-hearted – for those who prefer leisure over work, or seek only the pleasures of riches and fame.  Rather, it has been the risk-takers, the doers, the makers of things – some celebrated, but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.”

All the best,

Shecky

PS  You can view a video interpretation of this message at…

http://www.youtube.com/watch?v=0GGImG7d0B0

Categories : Leadership, Mindset
Comments (0)

If you think I’m talking about Return On Investment, you’d be WRONG….

Categories : Marketing, Mindset, Training
Comments (6)
Jan
11

Do You Really KNOW?

Posted by: Shecky | Comments (0)

I want to ask you a question about your success…

Categories : Leadership
Comments (0)
Jan
08

Stop The Noise!

Posted by: Shecky | Comments (2)

A brief overview of today’s distractions, and how to avoid them.   These are common pitfalls that face most online marketers.  Stop doing these few things, and you will be very successful!

Comments (2)
Jan
03

Were Obama Supporters Misguided?

Posted by: Shecky | Comments (3)

I’m not going argue about the magnificence of Obama’s marketing machine, especially on the internet.  Those of us in the marketing community learned a lot from his example.

I’m also not here to make a political commentary about whether Barack Obama was a better choice than John McCain, or even Hillary Clinton….those arguments have been bludgeoned to death.  Whether or not you supported Obama, he’s the President elect, and deserves all of our support.

But, have you noticed what’s going on in our country right now?  It was apparent when looking BETWEEN the marketing and the politics.  It was evident when watching the interviews of people coming out of the polling booths.  It was obvious that people were placing their hopes and dreams on Obama.  obama halo 1 Were Obama Supporters Misguided?

What I mean to say is, nobody seems to believe in themselves anymore.  Nobody wants to take any personal responsibility.  In the scenes shown from Grant Park in Chicago during Obama’s acceptance speech, people were crying and bowing to him as if he were a Messiah.

How can people believe so strongly in one man?  Notwithstanding his intelligence and education, it is NOT because he is a Messiah.  He is still just a human being.  No, it because many people have lost themselves.  They’ve lost their ability to believe in themselves.  They are expecting their government to take care of them, so they don’t have to take care of themselves.
Of course, this mindset continues to spin out of control.  The ripple effect is enormous.  Elected officials allow industries to go unchecked.  Then, mismanaged corporations seek huge bailouts.  Aren’t you wondering where and when it’s going to stop?

Harry S. Truman kept a sign on his desk at the white house.  The sign read:  “The buckstopsherefrontsmall 300x80 Were Obama Supporters Misguided?Buck Stops Here.”  This was derived from the slang expression “pass the buck” which we all have come to know as passing the responsibility to someone else.

So, you see…the answer is clear.  We can all take a page from Harry Truman’s book, and recognize that the buck stops with OURSELVES.  We must not look to others to save us, fix us, or better our own economics.  It is only when we recognize that we are truly masters of our own lives, that we can move forward in any economy or set of circumstances.

I’m proud to be part of an industry that promotes this mindset.  I can only hope that you take this to heart.  Move forward with your own life.  Forget about the recession….make your own economy.  Live life on your own terms, and be responsible for yourself.  It’s the best feeling in the world!

Categories : Leadership, Mindset, Training
Comments (3)
Dec
29

The Last Lecture

Posted by: Shecky | Comments (0)

Attached is a brief book review that I did of “The Last Lecture” by Randy Pausch.  Randy was a professor at Carnegie Mellon University who made it a point to live life to the fullest, and left us with some very valuable lessons before his departure from this earth.

Categories : Leadership, Mindset
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