Finding MLM Keywords

I have coached many people who are trying to promote their MLM online. The most common challenge that I see people struggling with is finding the right MLM keywords. Let’s face it…finding the right keywords is the cornerstone of any online marketing effort. This will affect your Network Marketing articles, your MLM videos, and ultimately your Search Engine Optimization.

When I first started marketing online, I used to just produce MLM articles and Network Marketing videos based on what I thought people needed to learn. This was STUPID. I did not place any importance on what people were searching for, or how much competition there was for those search terms. The GOAL of proper MLM keyword research, is to look for opportunities to properly serve our industry.

So how do you find these keywords? Actually, its easier than you think. And you can do it all without fancy expensive software….

First, start with an idea. Think of some of the challenges you have had in starting your online MLM efforts. What were the things you needed help with? Start with some VERY broad terms, like “MLM training,” or something like that.

Second, go to Google’s external keyword tool. You can just “google it” if you want to find it! As long as you have a Google Adwords account, this tool is free, and very powerful. Simply enter your search term in the main field (leave the synonyms box checked), enter the captcha, and off you go. You will see results that show how many searches have been done for your main MLM keywords and related searches. Look for terms that have good global monthly searches. I typically want at least 100 searches, but preferably in the thousands. You want this number to be AS HIGH AS POSSBLE. Now, use the little “add” feature to bring over your desired keywords into a list on the right.

Next, go to Google. Yep, Google…the regular search engine that’s part of our daily lives. type in each of your saved search terms with “quotations” around the whole search term. Hit enter, and now look at the total number of pages that are returned. You want this number to be AS LOW AS POSSIBLE. I typically look for terms that have 20,000 or less pages.

So, what have you done? Well, in a couple of minutes you have now found MLM keywords that have a good amount of people searching for things, with very little competition for those terms. Do you think that presents an opportunity? Of course it does!

Now, start looking through your list and think about those opportunities. What kind of MLM articles or Network Marketing video can you create using these MLM keywords?

This process is very simple, and there are all types of sophisticated softwares out there to help with keyword research, but if you’re just getting started, you are now seeing how easy it can be finding MLM keywords.

Connect with me on my site or any of the social media sites. Let me know how this simple procedure has helped you.

To your success,

Shecky